Lazio will participate in the 46th edition of BIT – International Tourism Exchange, scheduled for February 10-12, 2026 in Milan with a 200-square-metre exhibition space.
The stand will host twenty tourism companies selected for B2B’s and four DMO, which will discuss the latest developments in the tourism market.
A rich programme of events will take place in the Lazio space, with entertainments and presentations illustrating the region’s historical, cultural, and traditional excellences.
On the first day, an AI-based virtual reconstruction of the Tomb of the Olympics in Tarquinia, one of the most famous tombs of Etruscan culture, will be presented, followed by panels focusing on the opening of the Holy Door in Anagni, spa tourism, and the Pontine Islands.
The second day will see the DMOs promoting their products and key tourism offerings, as well as brand new arrivals. The stand will also be equipped with a corner hosting a Pizza Master Class led by Alessandro Ruver from the local “Ruver Teglia Frazionata”.
The Minister of Tourism visits the Lazio Pavilion at Bit 2026