From May 20 to 22, 2025, Regione Lazio will participate, as every year, with its stand within the ENIT area, at the new edition of “Imex Frankfurt” in Germany.
“MICE – Club di Prodotto”, the most important tourism segment at European level, will be reserved to the following exhibitor categories: Destination Marketing Organization, event locations, congress centres and hotels, historic homes, institutional spaces, as well as agencies organizing conferences, congresses, motivational events, product launches, exhibitions and seminars.
Regione Lazio will host tourism companies specialized in the sectors of MICE, congresses and large events.
The operators will be able to promote their offers in the field of event organization, incentive and luxury travel, and high-level business meetings.
“Meeting and Incentives” will be the most significant sector aimed at the seasonal adjustment of the tourist flow and the enhancement of prestigious sites in Lazio, such as ancient villages, villas, historic homes, palaces and extra-luxury accommodation facilities.
This year’s novelty will be the promotion of projects concerning the social and environmental impacts, like the prestigious “ICD 2025 Congress”, that will be held in June 2025 at the iconic “La Nuvola Congress Centre” in Rome, a strategic showcase, which will attract a qualified international audience and promote conference tourism.