The Visit Lazio‘s new logo has been created in order to promote a new tourist promotional campaign for the region. The new brand, already visible on Visit Lazio’s website and social media pages, features five stylized hearts in different colours, one for each provincial capital, forming a flower.
This new visual identity aims to involve the general public not only in the discovery of the most famous destinations, but also of the villages, inland areas, and the communities that live and work in Lazio.
With the slogan “There’s a Whole Lazio Around”, the initiative will be held inside the fourteen major Italian railway stations: Turin Porta Nuova, Milan Central Station, Verona Porta Nuova, Venice Santa Lucia, Venice Mestre, Genoa Piazza Principe, Genoa Brignole, Bologna Central Station, Florence Santa Maria Novella, Rome Termini Station, Rome Tiburtina Station, Naples Central Station, Bari Central Station, and Palermo Central Station.
The Lazio region’s heritage enhancement plan will be inaugurated at Rome’s Termini Station, which boasts a daily flow of approximately 600,000 visitors. From June 3, 2026, a multimedia, interactive information point will be available for five consecutive months, offering visitors the opportunity to explore immersive contents through innovative digital tools.
In addition, a Lazio’s commercial will emotionally illustrate the unmissable beauties of each province. It will be broadcast on the digital screens of other major train stations, where 2.7 million passengers travel every day for tourism or business.
